From Chaos to Cohesion: Shaadi.com’s Journey to Unified Recruitment with Zappyhire

About The Company

Shaadi.com is one of the world’s largest online matchmaking platforms, with around 900 employees, a presence across multiple Indian cities, and more than 50 million people reached globally. As part of People Interactive’s multi-brand digital portfolio, the company manages hiring across a large, distributed workforce and complex business operations.

The Challenge

Shaadi.com's recruitment was split across three separate platforms, none of which covered every need on its own:

• Scattered recruitment process: Three different platforms handled different parts of hiring, causing delays and inefficiencies.
• Difficulty syncing previous ATS platforms with the career page: Data inconsistency, workflow bottlenecks, and a disjointed candidate experience.
• High operational costs: Running three platforms was costly, with an unjustified ROI.
• Inefficient candidate screening & lack of data security: Limited customization in the old ATSs, and disorganized recruitment data with risk of tampering.

The Solution

Zappyhire consolidated Shaadi.com's entire recruitment process onto a single platform:

• End-to-end recruitment automation: One platform for sourcing, screening, interviewing, pipeline management, offer release, and onboarding, including Employee Referral and HRMS management.
• Career page integration: Seamless integration with the existing career page, with an AI chatbot simplifying candidate screening and keeping data consistent across the funnel.
• Lower platform costs: Reduced operational cost and improved ROI by replacing the need for multiple recruiting platforms.
• AI-led screening and assessments: AI chatbot-led resume collection and automated pre-assessments helped recruiters understand candidates better and accelerate early-stage hiring.

Major Impacts At a Glance